Valencia vive el diseño

Categorías: Ferias y Eventos

Del 18 al 22 de septiembre Valencia se convierte en la capital europea del diseño y el hábitat con la celebración de forma simultánea de Feria Hábitat Valencia y la Valencia Disseny Week.

En 2012 vuelve a escena la Valencia Design Week, condicionada más que nunca por la ausencia de subvenciones públicas pero suplidas, en este caso, con dosis muy altas de imaginación, innovación y creatividad.  Este evento, en apenas cuatro años, ha logrado una repercusión notable entre los profesionales del diseño e interiorismo y que ha encontrado en la esfera digital su altavoz más potente

Las actividades que forman parte de la VDW 2012 se han organizado en diferentes categorías: Routes, City, Big y Feria.

VDW Routes establece un circuito en dos zonas de Valencia (Ruzafa y Centro). Cada zona inaugurará en un día todos sus actos para mejorar la accesibilidad al mayor número posible de eventos de los visitantes.
Así, la zona centro se inaugurará el miércoles 19 de septiembre mientras que la zona Ruzafa lo hará un día después, el 
jueves 20 de septiembre.

En esta edición se cuenta con la colaboración de tiendas y locales cuyo contenido, formato o filosofía son afines al diseño. Es lo que se ha denominado VDW City, que se dearrollará especialmente por los alrededores de la calle Cirilo Amorós de Valencia.

Por otro lado, en VDW Big se engloban los eventos que tienen una escala de mayor exposición. Son actividades que por su magnitud, ya sea por el emplazamiento, por su producción o por la empresa que las organiza, no pueden enmarcarse en las rutas. En este tipo de iniciativas se enmarcan acontecimientos esperados como los de firmas como Vondom en las históricas Torres de Serrano.

Por su parte, VDW Feria recoge la participación activa de la ADCV durante el horario de Feria Hábitat Valencia. Son actividades que se conjugan con la Feria en espacio y tiempo y se suceden en el stand de la ADCV y su contenido está destinado a los responsables de empresas y entidades vinculadas al diseño, también al público sensible al diseño. En este sentido, el stand acogerá un plató de televisión en el que se sucederán entrevistas, charlas, coloquios etc… que se podrán seguir en ‘streaming’ a través de la Red.

 

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