Pragmáticos y tecnológicos, así somos los nuevos consumidores

Categorías: Tendencias

Las nuevas tecnologías han irrumpido con suma rapidez en nuestros hogares. Pocos de nosotros imaginábamos hace apenas dos años que un objeto como la tablet se convertiría en nuestro gadget preferido de la casa. Los electrodomésticos tradicionales como la lavadora y el lavavajillas han cedido su protagonismo a otro tipo de objetos que permiten la interacción con el usuario. Es la llamada tendencia Once Upon Future, que representa a los nuevos consumidores: más jóvenes, urbanitas y hedonistas que trasladan al hogar su estilo de vida, buscando el desarrollo personal y la conexión contínua con el mundo online.

Según los resultados de un estudio elaborado por el Observatorio de Tendencias del Hábitat, este consumidor está abierto a experimentar cosas nuevas y quiere sorprenderse, lo cual en diseño se traduce en tecnología punta y funcionalidad. El perfil del Once Upon Future rechaza los objetos meramente decorativos, que no son útiles, a favor de los productos que faciliten las tareas del hogar, especialmente las de limpieza.El hábitat inteligente se impone en nuestras vidas… el futuro ya está aquí.

El OTH avanzó estos días en Hábitat Valencia algunos datos de su estudio ‘Monográfico 2.2. Para quién aplicar tendencias’, que se publicará en diciembre.

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