Muebles de lujo para jóvenes, un renovado Canella

Categorías: Novedades - Tags: , , , , , , , , , ,

Un clásico en muebles de lujo para salón y dormitorio, Muebles Canella, presentó en ISaloni su  nueva línea Audere by Canella.

A pesar de su estilo clásico, con esta nueva colección, la marca valenciana pretende llegar por primera vez al público más joven y consolidarse en los mercados internacionales en los que ya está presente, como Asia, Rusia o los países del Este, y que representan más del 80% de su facturación.

 

Audere by Canella, mueble de salon

Tras más de dos años de investigación, la empresa radicada en Picassent lanza esta nueva colección joven que incluye muebles para salón y dormitorios que se aleja del tradicional producto de la marca, más suntuoso, acorde a los requerimientos de sus principales mercados.

En 2013 la innovación llega al ámbito del producto de Canella, cuyo primer fruto es Audere,  dirigido a un público objetivo más joven que el cliente tradicional. Por otra parte, “con Audere se pretende  acceder a nuevos mercados para diversificar así el posicionamiento de la firma, muy consolidado en Países del Este”, según palabras de Juan Manuel Baixauli, Gerente de Muebles Canella.

En los últimos años la firma ha actualizado y renovado su imagen y ha lanzado una atractiva campaña de publicidad y página web.

 

dormitorio de la colección Audere by Canella

 

lujo más fresco para jóvenes

La nueva colección de Muebles Canella mantiene la calidad y diseño de producto de alta gama que caracteriza a la firma. Audere by Canella está dirigido al público más joven que busca un mueble para salón y dormitorio de lujo y con presencia pero sin perder frescura.

Acabados tan atractivos como madera de Sapeli y palma de khaya y lacado y Polemele conjuntado con sicomoro blanqueado, a lo que Audere añade herrajes electrónicos tipo Blumotion, que permiten la apertura automática de puertas por control remoto. Para el diseño de esta nueva línea de muebles, la empresa valenciana ha contado con el soporte de Jordi Vidal Asociados, colaborador de los principales fabricantes de mueble nacional y de avalada experiencia en el sector.

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