La metamorfosis de una feria

Categorías: Ferias y Eventos


El próximo martes 18 de septiembre abre sus puertas una nueva edición de Feria Hábitat Valencia, un certamen que cada edición sufre una metamorfósis para reinventarse y ajustarse a un sector del hábitat en contínua readaptación de su modelo de negocio. Feria Hábitat Valencia no le anda a la par y este año presenta sustanciosas novedades con el objetivo de seguir siendo la referencia ferial en el sector.

Feria Hábitat Valencia inicia su enésima metamorfosis. Con un mercado del hábitat que se mueve a velocidades vertiginosas a través de la redefi nición del modelo de negocio y apremiado por el vértigo de la situación económica general, el certamen culmina del 18 al 22 de este mes de septiembre una nueva vuelta de tuerca a sus objetivos. La clave es consolidarse definitivamente como la plataforma real y objetivo del negocio para el hábitat ‘made in Spain’. Sin tapujos y sin herencias del pasado.

Para ello, la feria está teniendo que atravesar un duro camino en el que ha tenido que ajustar mucho sus tarifas y, sobre todo, convencer a las cada vez más recelosas empresas del sector que Valencia es una apuesta segura. Como lo fue en su día y lo sigue siendo ahora. La diferencia está en que el mercado ahora exige mucho más.

Pero existen ya señales de que la respuesta se está dando. Un buen ejemplo de ello es que la feria ha podido reunir en un sólo escenario a las grandes firmas españolas de vanguardia y diseño, en torno a los Premios Nacionales de Diseño. Una iniciativa inédita hasta la fecha y que ya ha recibido el aplauso generalizado del sector. Jaime Hayón, uno de los grandes ‘gurús’ mundiales del diseño será una de las estrellas de la feria a través de una exposición temática sobre su obra (en la imagen).

Además, el mueble más comercial dispondrá prácticamente de todo el nivel 3 para enviar una señal clara al profesional de oferta potente. Tal vez como otras ferias pero con el alto valor añadido de estar en un certamen en el que, además, el componente internacional y de negocio es muy alto.

Esas son las grandes bazas para una feria ganadora.


Más noticias de Feria Hábitat Valencia



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