Hong Kong mon amour

Categorías: Novedades, Tendencias - Tags: , , , , , , , , , , , ,

Hong Kong, los años sesenta y el actor William Holden. ¿Qué tienen que ver estos elementos con una lámpara decorativa? Mucho, porque la luminaria Chou, diseñada por el estudio Yonoh para LZF se inspira ni más ni menos que en la película El Mundo de Suzie Wong. Porque el cine, las tendencias y el interiorismo van de la mano y nadie puede abstraerse a la fascinación que Oriente siempre ha ejercido sobre Occidente.


Como pudo verse en Euroluce, Milán, la serie de luminarias Chou nos sumerge en el aroma de cine de Hong Kong. Un objeto que decora cualquier habitación con cuentos del Lejano Oriente, explorando el plegado y la superposición de Polywood, para convertir una simple pantalla de lámpara en un elemento mucho más enriquecido. Con su base de metal repujado y un mango, se obtiene una luminaria versátil, ideal como lámpara de mesa y como colgante. Las bases, siempre en negro, combinan con toda la gama de colores Polywood.



El ascenso meteórico de Yonoh

“Nacimos en 2006 con afán de mejorar las cosas, dar una vuelta a todo lo establecido, ayudar a empresas y usuarios a relacionarse los unos con los otros y con los objetos que nos rodean. Creemos que el diseño no debe ser un envoltorio que adorne, sino que debe acompañar desde el inicio a la empresa y formar parte de ella”. Con esta frase explican los miembros del estudio Yonoh su filosofía.

Mueble, producto, packaging, imagen corporativa, instalaciones… Yonoh toca todos los palos del diseño desde sus sede en el corazón de Valencia, donde comenzaron casi al inicio de la crisis, con mucha valentía, en un discreto local de una calle poco transitada del casco viejo. Desde entonces hasta ahora son innumerables sus éxitos, premios y colaboraciones con firmas de referencia, como Inclass, Anperbar, Roca, Fambuena, Tadel, Sancal o LZF, entre otros.











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