Havells-Sylvania premia la fidelidad de sus clientes

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La firma de iluminación Havells-Sylvania presenta su nueva campaña “WOW” para premiar la fidelidad de los clientes a las marcas Lumiance y Sylvania. La campaña, su primera promoción en Europa dirigida a distribuidores, es un reflejo del compromiso de Havells-Sylvania con éstos y tendrá una duración de tres meses a partir del 1 de abril. Los instaladores participarán en la campaña al realizar compras por valor de más de 150 € en productos Lumiance o Sylvania, y podrán ganar fácilmente un premio.

Según Eduardo Fuentes, director general de Havells-Sylvania Spain, “creemos que la fidelidad de los clientes es esencial para cualquier negocio líder en el entorno actual. Tenemos planes ambiciosos para 2013 y esta promoción refleja nuestro deseo de crear un vínculo sólido y consistente con nuestros clientes”.

Con cada tarjeta “rasca” de “WOW” el participante en la promoción tiene un 20% de probabilidades de ganar distintos premios: cámaras digitales, iPods Shuffle, estancias en un spa de lujo, o bien una experiencia única para disfrutar de unas vacaciones VIP. Además de poder conseguir importantes regalos, la campaña “WOW” de Havells-Sylvania permitirá a los mayoristas participantes incrementar el número de sus clientes, lo que conlleva un incremento en el número de transacciones comerciales. Por otra parte, la firma también les apoyará con material promocional de “WOW” para dinamizar las ventas.

http://www.wowsylvania.com/

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