Flexa de Andreu World, Red Dot Award 2013

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El nuevo Red Dot Award 2013 en la categoría de diseño de producto se llama Flexa y tiene acento español. La silla de la firma Andreu World ha obtenido este prestigioso galardón internacional, ganando a más de 4.600 diseños de todo el mundo. 

El objetivo del Red Dot no es otro que destacar la calidad e innovación en el ámbito del diseño de producto internacionalmente, un premio que se otorga a diseñadores, fabricantes y marcas desde 1955. Este año la elegida ha sido la colección de asientos Flexa, una silla funcional, resistente  y versátil que se compone de una carcasa realizada en termopolímero y reforzada con fibra de vidrio, diseñada especialmente para un uso prolongado en espacios públicos.



Ergonómica y ecológica

Esta carcasa, de forma similar al movimiento que realiza la columna vertebral en el proceso de sentada, consiguiendo así una máxima ergonomía mediante una serie de surcos horizontales en el respaldo, que favorecenla flexión gradual de éste. Pensada bajo criterios de respeto medioambiental, se han utilizado en su fabricación materiales 100% reciclables.


Piergiorgio Cazzaniga


Diseño italiano para una silla española

Flexa ha sido diseñada por Piergiorgio Cazzaniga, uno de los diseñadores italianos con mayor proyección internacional. En los años 90 establece su propio estudio, Piergiorgio Cazzaniga Design en Lentate sul Seveso (Lombardía), trabajando desde entonces para primeras firmas de diseño de mobiliario. Desde hace algunos años, mantiene una estrecha relación con Andreu World. Fruto de esta experiencia, han surgido diseños con gran aceptación en el mercado. Entre ellos, Reverse, una base de polietileno 100% reciclable de formas escultóricas y proporcionadas, que permiten gran libertad y sobres de diferentes dimensiones hasta llegar a grandes formatos.


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