Fimma y Maderalia estrenan imagen

Categorías: Actualidad, Ferias y Eventos - Tags: , , , , , , , , , , ,

Las ferias más importantes del sector de la madera, Fimma y Maderalia, estrenan imagen poniendo el acento en la internacionalización así como en la  amplia comunidad que conforman los profesionales del sector de la madera y su industria auxiliar. La 36ª edición de las ferias Fimma y Maderalia, tendrá lugar del 11 al 14 de Febrero de 2014 en Feria Valencia, coincidiendo en tiempo y espacio con Cevisama y Feria Hábitat Valencia.

Mirando a los mercados exteriores

Bajo el lema “tu mejor look para mirar al exterior” y con una representación gráfica en la que la protagonista femenina mira al horizonte con confianza y determinación, ambos salones Fimma y Maderalia reivindican el valor de los mercados internacionales y la importancia de la proyección exterior.
Madera y maquinaria se funden en una imagen seductora con la intención de recordar el atractivo de la oferta que reúne tanto la Feria Internacional de Maquinaria y Herramientas para la Madera (Fimma), como la Feria Internacional de Proveedores del Sector Madera-Mueble (Maderalia); haciendo especial hincapié en su capacidad de atracción del comprador foráneo.
Asimismo y bajo el nuevo concepto “Fimmaderízate!”, las dos muestras hacen  un llamamiento a la extensa comunidad formada por todos los profesionales y agentes que operan en el sector de la madera y su industria auxiliar, que invita a unirse y encontrarse en la red, fomentando el contacto relacional vía medios sociales con el objetivo de aunar esfuerzos y contribuir al desarrollo y crecimiento de la industria.
Otra de las novedades es que al celebrarse con esta nueva oferta integral que integra al mismo tiempo los salones de Cevisama y Feria Hábitat Valencia; Maderalia (Feria Internacional de Proveedores para el Sector Madera-Mueble) cambiará su periodicidad para pasar a ser anual, mientras que Fimma (Feria Internacional de Proveedores del Sector Madera-Mueble) continuará como un certamen bienal.

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