Feria Hábitat Valencia se celebrará en febrero de 2014

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@RocioMacho

El evento internacional más representativo del sector del mueble en España, Feria Hábitat Valencia, traslada la celebración del certamen al primer trimestre de 2014, coincidiendo con Cevisama, del 4 al 7 de febrero. 

Así lo ha anunciado la Institución Ferial este fin de semana, un día después de la presentación a los medios de Cevisama 2013 el pasado viernes 1 de febrero, en una rueda de prensa donde oficialmente no se hizo el anuncio, a pesar de que Armando Ibáñez, presidente de Cevisama, ya adelantó que “sería un proyecto muy interesante que revitalizaría la feria”.

Armando Ibáñez y Carmen Álvarez, presidente y directora de Cevisama, respectivamente

 

Esta nueva estrategia responde a los cambios que está experimentando el mercado y se orienta a ofrecer una oferta más global que abarque todo el espectro del hábitat. Así lo comunicó José Blasco, presidente de Feria Hábitat Valencia, al periódico El Sector en su última edición. “Aprovechar sinergias y buscar puntos en común con Cevisama es uno de los retos de esta apuesta por una Feria Hábitat Valencia más global”, afirmaba, “La coincidencia de ambos certámenes permitirá reforzar contenidos y presentar una oferta más atractiva para el mundo”.

Del mismo modo, según el comunicado emitido por Feria Valencia, la Feria Internacional de Maquinaria y Herramientas para la Madera (Fimma) y la Feria Internacional de Proveedores para el Sector de la Madera (Maderalia), cuya celebración estaba prevista para noviembre de 2013, también se suman al cambio de fechas pasando a celebrarse del 4 al 7 de febrero de 2014.

La atracción del contract

El canal del contract supone una interesante baza para la celebración conjunta de las tres ferias, ya que los prescriptores que trabajan en este sector (arquitectos, interioristas, decoradores…) buscan para sus proyectos una oferta que englobe mueble, iluminación, textiles, revestimientos, mármol, cocina, baño, puertas, ventanas, parquet, suelos laminados, etc. Según Feria Valencia, más del 20% de los visitantes de Cevisama, Feria Hábitat Valencia y Fimma-Maderalia tienen este perfil.

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118 Responses to Feria Hábitat Valencia se celebrará en febrero de 2014

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