“Estamos reaccionando al fenómeno Ikea”

Categorías: Entrevistas

Joaquín Torres. ARQUITECTO

Ramón Sabater / @ramonsabater

Idealista, excéntrico y terriblemente mediático, lo cierto es que Joaquín Torres (Barcelona, 1970) ha aportado a través de su estudio A-cero una nueva proyección a la arquitectura y el interiorismo a través de un lenguaje propio. Las curvas y angulaciones extremas caracterizan sus creaciones. A pesar de tener entre manos proyectos de varios millones de euros, Joaquín Torres cree en la ‘democratización’ del hábitat y, buen ejemplo de ello, es su apuesta por viviendas modulares de arquitectura sencilla y ‘low cost’.

Que le definan como “el arquitecto de los famosos” ¿es mas un halago o una losa para usted?

Empieza a ser una pequeña losa… pero estoy seguro que pasará. La obra irá teniendo importancia y superando al cliente, por muy famoso que sea… Sólo es cuestión de tiempo.

En este sentido, mantiene cierta polémica con la profesión en general ya que usted ha denunciado connivencia entre concursos públicos y determinados colectivos profesionales ¿A qué cree que es debido?

Yo simplemente no creo en los concursos. Están mal pagados y creo que siempre hay intereses  creados  porque un político nunca asume riesgos. Esa es la realidad.

Nos interesa su visión sobre el sector del mueble en España ¿Qué salida le ve a nivel industrial, es decir, como sector?

En España hay grandes diseñadores pero tendremos que basarnos en un entramado industrial más sólido y competitivo.

¿Existe (o puede existir) un sello made in Spain” para el diseño y el mueble al igual que en Italia?

Yo creo que existe. Los españoles no seguimos convenciendo más y no nos aprovechamos de nuestras fortalezas porque seguimos siendo muy individualistas. Sin ninguna duda podría existir pero los españoles aún no nos lo acabamos de creer y no luchamos de una manera conjunta por ese objetivo.

¿Con qué materiales se queda para sus trabajos? Aparentemente, quizás adolece de un uso poco intensivo de la madera ¿por qué razón?

Intento trabajar con materiales que no nos dan problemas con el tiempo. Y aunque la mayoría son materiales naturales con un enorme potencial hemos tenido experiencias bastante traumáticas por esa mala colocación. Culturalmente no estamos dispuestos a ofrecer materiales que necesitan mantenimiento.

¿Cómo definiría usted la casa ‘tipo’ del consumidor español?

No creo que haya una casa tipo. Creo que cada vez hay más modelos ‘familiares’ y económicos y, por tanto, modelos de viviendas diferentes. Precisamente la llave está en la diversidad y en la pluralidad.

¿Qué papel desarrolla hoy en día la profesión de interiorista en un contexto de crisis como el actual?

Creo que es un sector que con la crisis se ha profesionalizado mucho mas. Los arquitectos que antes despreciaban este tipo de trabajo hoy se han especializado ofreciendo unas alternativas muy interesantes. Hay un nivel artístico en este momento y nos favorece a todos.

¿Qué opinión tiene sobre el “fenómeno ikea”?¿Ha revolucionado el sector de la distribución y el sector de la decoración y el mueble en España? ¿Se ha adaptado el sector español a este cambio de ritmo?

Creo que ha popularizado el diseño y ha conseguido la inmediatez. Ikea ha hecho que todos seamos más competitivos y es muy bueno para el mercado. Pero aún nos queda mucho que espabilar … aunque el sector esta reaccionando.

Desde el punto de vista de un profesional del diseño ¿qué panorama dibuja sobre el diseño que actualmente se realiza en España?

España tiene grandes profesionales y un gran potencial. Podemos ser muy competitivos si unimos fuerzas y sabemos crear marcas.

 

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