Especialización y comunicación: el futuro comercio del mueble

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Estrategia digital, especialización, customización, conocer a los consumidores… son algunas de las claves para el futuro del comercio del mueble, conclusiones que se extrajeron el pasado 23 de noviembre en la Jornada Técnica para el Comercio del Mueble y el Hábitat, en el Parque Tecnológico de Valencia.

Un encuentro organizado por FECOMVAC con la colaboración de ACV y el patrocinio de CECOMU, a la que asistieron cerca de un centenar de comerciantes interesados en innovar en su modelo de negocio, de cara a afrontar la situación actual y los retos de futuro.

Dividida en dos partes, la jornada contó con ponentes expertos en estrategia, marketing digital y branding. Durante la primera parte, se habló de la innovación estratégica y los nuevos modelos de comercialización, a cargo de Jesús Freire y Tomás Guillén, del Grupo IFEDES. Gracias a ellos, los asistentes pudieron conocer a los nuevos consumidores, más tecnológicos, expertos y únicos; y cómo dirigir su estrategia comercial a las nuevas tendencias de consumo.

A lo largo de la segunda parte de la jornada, Domingo Quintero, gerente del Grupo Spazzio, y el experto en branding y marketing digital Vicente Ros, hablaron sobre la comunicación en internet y las herramientas que la red nos ofrece para conocer y controlar los gustos y hábitos del consumidor, así como la actuación de la competencia. La conectividad que supone la era digital ofrece oportunidades a los comerciantes, que deben aprender a manejar la comunicación digital.


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