El buen ‘Ambiente’ de Frankfurt

Categorías: Ferias y Eventos, Tema del día - Tags: , , , , , , , , , , , , , ,

Los 330.000 metros cuadros de exposición y los más de 4.500 expositores que se darán cita en la próxima edición de Ambiente ya son datos suficientemente atractivos para acudir a una de las ferias número uno del mundo en oferta de mobiliario, decoración, regalo, menaje y cocina



Ambiente segmenta su oferta en tres grandes áreas: Dining -Mesa-, Giving -Regalos- y Living -Mueble-. Y es en esta última donde el interiorismo se muestra en su máxima expresión, con los diseños más atractivos; las presentaciones más impresionantes y las colecciones más inspiradoras. En Living las tendencias generan un gran impacto, ya se trate de productos para interior, exterior, o piezas fascinantes para compradores al por mayor.



Asimismo, dentro de la oferta de Living, se encuentra el espacio `Talents’, dedicado a los jóvenes diseñadores que tienen la oportunidad de darse a conocer a los expositores internacionales y a los comerciantes, estableciendo al mismo tiempo contactos con la prensa especializada y con los fabricantes. También los jóvenes distribuidores encuentran su sitio en el área Living, concretamente en el espacio de producto Loft, donde presentarán a los compradores sus productos acabados listos para la distribución.



Bienvenido a la Jungla

Por su parte, el espacio Tendencias 2013 lleva por título “Welcome to the Jungle” -”Bienvenido a la jungla”-, en referencia a la tendencia predominante para este año: el color verde esmeralda y los estampados florales, étnicos y coloridos. Nuevos colores, formas y materiales que coparán nuestros hogares esta temporada.

Speed-Dating para empresas

Una nueva propuesta de Ambiente para que los empresarios presenten sus productos a los medios de comunicación son las llamadas “Speed-Dating”, citas rápidas. Un formato en el que cada empresa cuenta un tiempo muy limitado (alrededor de 5 minutos) para explicar a la prensa internacional las características de su producto. Esta atractiva iniciativa tendrá lugar todos los días que dura la feria, y cada Speed-Date estará regida por una temática.




Cuándo: del 15 al 19 de febrero

Dónde: Messe Frankfurt 



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